For M•A•C's first Canadian campaign ever, we created the #MACCanadianOriginal campaign.

It's all about how M•A•C is a Canadian Original, created in Canada in 1984, to inspire Canadians of all ages, races, and genders to be Originals too. 

It's a full 360 campaign, with online video, OOH, web, social, snapchat filters, etc.

Chief Creative Officer:
Sean Barlow

Art Director:
Emmanuel Torres

Writer:
Andrew Erskine

Director of Content Production:
Kenrick Hau

Accounts:
Sogol Ravaei + Maddy Cassidy + Janelle Pepin

Studio:
Warren Hardy + John Filleti + Berry Rao

Director + Photographer:
Gemma Warren

Production House:
Popp Rok

Edit:
Raj + Nick @ Married to Giants

Music:
Apollo

Colour + Online:
Ros + Dan @ Nice Shoes